Etsy Target Profit Calculator
Instead of guessing a listing price, start with the profit you want to keep. This calculator works backwards from your target profit and estimates the price needed after Etsy-style fees, shipping, materials, and labor.
Most calculators show you what you earn. This one starts with what you want to earn — and tells you what to charge.
Target profit per sale
Fee settings
Your numbers stay in your browser. Handmade Price Calculator does not upload or store your product costs.
To keep $15.00 profit, list at…
Without offsite ads
$39.97
You keep $15.00 after all fees
With offsite ads
$46.85
+$6.87 more
$48.91
+$8.93 more
Cost breakdown
Offsite ads (15%) require you to charge $8.93 more to keep the same profit.
This calculator provides estimates only. Fees, taxes, and marketplace rules may change. Always verify current platform fees and consult a qualified professional for business, tax, or accounting advice.
The reverse pricing formula
When fees are a percentage of your sale price, you cannot just add them on top of your costs. You need to solve backwards.
For example: if your costs are $20, you want $10 profit, and Etsy takes 10% in fees — you might think $30 is enough. But Etsy takes 10% of $30 ($3), leaving you only $7 profit, not $10.
The correct price is: (costs + profit) divided by (1 minus fee rate) = ($30) divided by (0.90) = $33.33. This calculator does that math for you, including fixed fees and shipping.
Frequently asked questions
Enter your target profit amount, your material and labor costs, and your shipping details. The calculator works backwards using Etsy fee rates to find the listing price that leaves you exactly that profit after fees.
Because fees come out of your revenue before you see it. If Etsy takes about 10% in fees, you need to charge roughly 11% more than your costs plus profit just to cover the fees. The reverse formula accounts for this automatically.
Yes. The calculator shows you prices for no ads, 12% ads, and 15% ads side by side so you can decide whether to build ad costs into your listing price.
Required price = (total costs + fixed fees + target profit) divided by (1 minus the sum of all percentage fees). This ensures that after all fees are deducted from your revenue, you are left with exactly your target profit.